Fundraising & Sustainability Program

A Roadmap for Moving Forward in Uncertain Times

The Charles County Charitable Trust is pleased to announce the opportunity to participate in a comprehensive learning experience to leverage what you have learned during the pandemic and move your organization forward during these uncertain times. The Fundraising & Sustainability Program has been established to assist nonprofits in the development of individualized annual fundraising plans that integrate fundraising, marketing, and communications to increase overall financial support and assure sustainability.

Application Deadline:  February 5, 2021

Notification of Status of Application:  February 8, 2021

“The training was extremely well organized and allowed me to work step by step towards creating a comprehensive Fundraising and Sustainability Plan for my agency. I received great advice on implementation and best practices that will allow our nonprofit to grow and improve the quality of services provided.”

– Lidiya Belyovska, Executive Director, Southern Maryland Center for Independent Living

Eligibility

To be eligible nonprofit organizations must have IRS recognition as a 501(c)(3) tax-exempt organization and operate in Charles County for the benefit of Charles County residents.

Important Dates

Application Deadline:  February 5, 2021
Notification of Status of Application: February 8, 2021

Who Should Attend

We recommend that two members of your organization attend this session, for example, the executive director and a member of your board. Participation is limited to about 16 organizations. If you cannot attend all of the sessions and fully participate, please wait to participate in this program next year.

Session Dates/Times

Week of 2/8 Jump Start Consultation Session
(30 minutes per organization)

2/18, 10:00-11:30 AM Leveraging What We Learned in 2020

3/4, 10:00-11:30 AM Deep Dive: Integrating Marketing, Communications & Fundraising

3/11, 10:00-11:30 AM Goal Setting and Adjusting Expectations

3/23, 10:00 AM or 11:00 AM Finalization and Review of Your Plan

Week of 3/29 Wrap Up Consultation Session
(30 minutes per organization)

“The resources offered … helped us develop a prepared written annual fundraising plan with specific goals, objectives and strategies. Learning best practices in fundraising, marketing and stewardship along with understanding grant proposals and grant research has been priceless. Our Place Waldorf has already begun to assess and implement effective strategies learned and we are excited to see the long-term impact. Thanks again for all you do to help those in need in our community!!!” – Deanna Gerhart, Executive Director, Our Place Soup Kitchen

Program Elements

  • Four workshops focused on developing a fundraising plan for your organization.
    1. Evaluation of where your organization is today and what you learned about your fundraising practices during 2020. Evaluation of those activities, given the challenges you faced, and how to leverage them.
    2. Deep dive into marketing and stewardship with a focus on social media and the roles these play in fundraising
    3. Identification of potential opportunities and obstacles and development of goals for each key fundraising area
    4. Review of participants’ fundraising plans with feedback plus implementation and evaluation
  • Two one-one-one sessions with program leader Tom Brush to assure your individual organization’s needs are met and you end up with an actionable and effective fundraising plan for your organization.
  • Outside assignments to develop greater understanding of how fundraising strategies impact your organization and assure clarity in developing annual fundraising plans.
  • Direct access, through a private secure portal, for regular communication with lead instructor, allowing you to receive individualized consultation, and share information and data in one spot 24/7 throughout the program.

Lead Instructor

Tom Brush

Tom Brush is a nonprofit consultant/coach who partners with nonprofit leaders and organizations to design strategies to further engagement with their constituencies, effectively manage volunteers and boards, increase donations from individuals, corporations, and foundations, and creatively steward donors. After spending nearly 25 years working in development and involvement with nonprofits, Tom knows what drives engagement and increased giving. He is also Associate Consultant for Maryland Association of Nonprofit Organizations.

Overall Outcomes

At the end of this program, participants will have gained:

  • A well-rounded understanding of the components of an effective fundraising program and use of that understanding to evaluate and improve’ current fundraising efforts
  • A command of best practices in fundraising, marketing, and stewardship of gifts and ways to apply these practices
  • Preparation of a written annual fundraising plan integrating best practices and identifying specific goals, objectives and strategies.

Questions? Contact Susan Petroff at spetroff@charlesnonprofits.org